Fisherman’s Pride® - Difference
Fisherman’s Pride® 100% Net Defrosted Weight
With over 40 years in the market, Fisherman’s Pride® is the brand in which all other brands are measured. Our commitment to our customers is not just to produce the finest products in the market but to make sure you get every ounce of product that you paid for. Don’t be fooled by other companies that claim they make sure you get what you pay for. That’s why we have gone the extra step to package our products using “100% Net Defrosted Weight”. The key word in this statement is “Defrosted”, let us explain.
Why Buy Fisherman’s Pride®
When defrosted, frozen seafood will lose 8-15% of its weight due to natural drip loss. This loss is due to the natural water content of fresh seafood and can only be compensated for by over packing each package by 8-15%. Many of our competitors will tell you that their product is 100% Net Weight. What they don’t tell you is that this same product when fully defrosted is short weight. We believe that 2.5 lbs. of frozen Calamari should always fully defrost to 2.5 lbs., anything less is short weight to us.
Our Fisherman’s Pride® 100% Net Defrosted Weight vs. 100% Net Weight
Have you been told that to get the correct net weight of frozen seafood you should just deglaze the frozen package and weigh it? If that is what you have been told something smells fishy!!!! Below is a method for deglazing and weighing frozen seafood that most companies tell you to follow. These same companies will also tell you that you are getting what you paid for, are you? We don’t think so
Our Competitors Deglazing Instructions:
Frozen seafood is often coated with water in the freezing process to create a layer of ice (glaze). This glaze is added to help protect the product from freezer burn during storage and transportation. The problem is that many products in the market place use this glaze as part of the declared net weight. Even worse some companies pack the product 10-30% short weight and add more glaze to fool the consumer. These products may look appealing due to reduced price and food cost, but ultimately it cost’s the consumer more.
Look for our new packaging clearly marked “100%Net Defrosted Weight”